Game Market Germany: German Games

Sales with computer and video games and corresponding hardware has grown by 22 percent to 4.6 billion euros in the first six months of 2021 compared to the same period of the previous year (source). The information comes from the Game Association of the German Games Industry. The basis of the data is surveys of the market research companies GfK and App Annie.

Among other things, major growth drivers include ingame and in-app purchases. Sales in this segment have grown 34 percent to around 2 billion euros in the first half of the year.

The great demand for appropriate hardware such as game consoles, graphics cards and Co. contributed 24 percent to around 1.7 billion euros on sales growth. Also with fees for online networks has been significantly more implemented. Here, the increase was 18 percent to 378 million euros.

_ The strong demand for games and corresponding hardware continues after the particularly high increase in 2020 this year. In particular, the lockdown phases during the Corona pandemic in the spring have many people in Germany continue to use smartphone, game console and PC to play and have together with other fun , says Game Managing Director Felix Falk. _ Games, in addition to first-class entertainment, also offer a lot of potential to successfully make the challenges of our time as the Corona pandemic, climate change or digitization of our society. Unfortunately, this potential in Germany is still too little retrieved - a situation that's up to date names more than half of Germans as a problem. This should be a clear sign of politics, with a view to the approaching federal election, to ensure better conditions for the Games industry and the potential of Games for our society and business in the future even better to lift.

The industry association also highlights the popularity of free-to-play titles. Thus, about two-thirds of all players in Germany have played long free-to-play games without spending on money. Almost 6 out of 10 players and players find appropriate games better than having to pay a fixed purchase amount in advance. Around every second The end of the game finds in-game purchases, which deal with free-to-play games, fair because they are optional and because the development of the games is paid, says.

_ With the Leit theme 'Games: The new normality' makes the GamesCom drawn attention to the great potential of Games this year. Because computer and video games do not only make millions of people enjoy a great pleasure every day, but are also long in companies, schools, Altenheimen and museums used. Whether environmental protection, health or when using the Corona app: From the point of view of each second German, the great potential of Games in Germany are not yet sufficiently used. So more than every second German is true that Games help can convey environmentally conscious behavior by simulating the consequences of environmentally harmful behavior. The approval of the statement that Gamification motivates to motion in everyday life and healthier food and thus contribute to health. Almost 4 out of 10 Germans see through the Use of gamification given the opportunity to accept the acceptance and use of digital solutions like the coron A-app to increase. _

Background to the data collected: _ The GfK has adjusted the definition of dedicated games hardware, which also fails higher for the first half of 2020 than in the past year. The mentioned marketages are based on surveys of the GfK Consumer Panel and App Annie , GfK uses survey methods for collecting the data of the German market for digital games that are unique worldwide and highly unique. These include, among other things, a survey on the entire German population of 25,000 consumers for their purchasing and usage habits in digital games and one Trading Panel. The data collection methods allow a unique insight into the German market for computer and video games. _

_ The survey data used is based on an online survey of the YOUGOV Deutschland GmbH, at which 2,052 persons participated between 03. and 05.08.2021. The results were weighted and are representative of the German population from 16 years. _

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